Breakbeats for HBCUs
Leveraging the vibrant energy of HBCU marching bands, I helped craft a groundbreaking initiative: a custom breakbeat album composed of sounds from HBCU bands. This project generated funding for the Thurgood Marshall College Fund through royalties, ensuring that music continues to be a catalyst for education and opportunity. The campaign celebrated HBCU culture while creating tangible benefits for students, alumni, and communities.
Coca-Cola x HBCUs: Real Magic
In collaboration with Coca-Cola, I developed strategies to connect the brand with Gen Z through music and community. By showcasing the joy and unity that music brings, we positioned Coca-Cola as a partner in uplifting the voices and stories of HBCU students, fostering deep cultural relevance and engagement.