At the 2024 Paris Olympics, I led a strategic collaboration between Coca-Cola and the Games, focusing on cultural resonance and brand engagement. This initiative aimed to align Coca-Cola's brand identity with the spirit of the Olympics, emphasizing unity, celebration, and global connection.

Key Highlights:

• Cultural Integration: We developed campaigns that celebrated the diverse cultures represented at the Olympics, positioning Coca-Cola as a unifying force.

• Athlete Engagement: By partnering with athletes from various countries, we created authentic narratives that resonated with global audiences, enhancing Coca-Cola's brand presence.

• Sustainability Initiatives: Aligning with the Olympics' commitment to sustainability, we implemented eco-friendly practices in our marketing efforts, reinforcing Coca-Cola's dedication to environmental responsibility.

This collaboration not only elevated Coca-Cola's brand visibility during the Olympics but also reinforced its role as a connector of people and cultures worldwide.